Marketing Strategy


What are the key Marketing Strategy issues?

  • What is your core product or service?
  • Who are your target customers? What do they read or engage with?
  • Who are your competitors? What is your USP?
  • What is your pricing policy and structure?

I have run a marketing strategy consultancy for over ten years and had clients from SME’s to PLC’s in most sectors, so I have come across all of these marketing issues and many more in my time.

Today I can help as a Non-Executive Director, Mentor or Consultant to analyse where you are now, where you want to be, put together a Strategic Plan and assist with the implementation of the marketing strategy through in house and/or agency staff.

The benefits are: specialist independent advice, development of a structured marketing strategy, stakeholder buy in to the plan, and external monitoring and control of implementation.

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Full article at Director Magazine

“John has a very impressive approach to creating business and marketing strategy to deliver real results for his clients. He has a track record of working with companies of all sizes- leading them step-by-step to accelerate growth and profit. “ Jane Bromley, Strategenic

“We hired John at the Enterprise Hotel to help us set up a new marketing strategy and set up new ways in which we can reach target audience as set out in the strategy. I found him to reliable, innovative and extremely knowledgeable.” Kripen Dhrona, Woodley Hotel Group

More details on my experience and skills can be found at my LinkedIn profile at

If you need a Chairman, Non-Executive Director, Mentor  or Consultant to advise on your digital, marketing, strategy, funding or exit then please contact John Courtney to arrange a no cost, no obligation discussion at or call 07976 436 757.