Funding Strategy for who I raised £1.7 m for whom I raised £1.7 m

How do you prioritise Funding issues?

  • What are the funding needs of the company?
  • Are shares or fees preferred to exchange for the funding?
  • What are the main strategic options to consider?
  • What about tactics and timescales?

I worked for Europe’s largest Business Angel network (Beer & Partners Ltd) and alongside that ran a funding consultancy (Strategy Corporate Finance) for over ten years and had clients from SME’s to PLC’s in most sectors, so I have come across all of these funding issues and many more in my time.

An Investor Fair in action

I have had dealings with Venture Capital and Private Equity firms as well as VCTs and other funding companies both private and public. My largest equity fund raise was £1.7 million for and I have brokered many seven figure asset finance and invoice discounting deals.

Today I can help as a Non-Executive Director, Mentor or Consultant to analyse where you are now, where you want to be, put together a Strategic Plan and assist with the implementation of the funding strategy through in-house and/or corporate finance advisors.

The benefits are: specialist independent advice, development of a structured funding strategy, stakeholder buy in to the plan, and external monitoring and control of implementation.

“A true expert in raising money for business development, John is thorough with his research so prepare well for when you meet him.” Thomas Power, Ecademy

“John has been an investment adviser for our start-up company through Beer & Partners Limited and I can thoroughly recommend him in this role. He is very easy to work with being responsive, accessible, amicable and providing clarity on complex matters. He is also clearly very knowledgeable and well connected in this area.”  Brendan Ludden, New Concept Gaming

More details on my experience and skills can be found at my LinkedIn profile at

If you need a Chairman, Non-Executive Director, Mentor  or Consultant to advise on your digital, marketing, strategy, funding or exit then please contact John Courtney to arrange a no cost, no obligation discussion at or call 07976 436 757.